My Event Management Blog: What should I write about?

Transcript from Video

Hi, I’m Geoff from Leapfrog. You’ve got an event management blog. You know you need to write content on it regularly. But this is trying to answer the question – what do you actually write that will benefit your website rankings and traffic?

Looking at the keyword research around event management, we have the main terms with the big volumes like event management companies etc. But really, those are what the main landing pages and home page on the website that should be optimized. But scattered within that search – and these are monthly searches in U.K. – is content that could be turned into blog posts.

For example, a potential client may be thinking about doing the event management for an event themselves. And hopefully, once they read your blog post on, say, an event management plan, top tips, or event management tips, or event plan template, they may then realize that they really need to leave it to the experts. And then they’ll make an enquiry.So there are some ideas around that.

If we go into event niches, for example, product launch venues, as an event management company, you’re going to use venues all the time. You could write a top 10 list for one suitable for product launches. Fun corporate events, there could be all sorts of ideas. You could put a big list in there.

And the great thing about this is for key terms like event management companies, the keyword difficulty is going to be quite high. So in this case, it’s 40 percent. But if you go for some of those blog content items like event management plan template and product launch venues, this one is 33 percent and that one is about 30 percent when I look. So it’s much easier to get on page 1 for some of these terms. So it’s a great way of using your blog to get onto page 1 for terms that are much less competitive.

I hope that helps. If you’ve got any questions about your SEO for event management, then please get in touch.

SEO for Event Management: What keywords should I target?

Transcript from Video

Hi, I’m Geoff from Leapfrog Internet Marketing, and this is my look at SEO for event management. So you’ve got an event management company. You’ve got a website. What keywords do you need to be targeting in natural search results on Google?

If we look at the main volume searches in the U.K., we’ve got things like event management companies, event management companies London, and some big volume searches, 1300 a month for event management company. And those are great volume searches. But obviously, with volume searches comes competition. So those keywords are definitely worth targeting. But maybe in case if the website is fairly new, it’s not maybe as competitive as the competition, it might be worth going for some of the niches that you offer in event management.

So what we’ll find with event niches is, for example, new product launch, corporate event management or live event management, product launch event management. The volumes are much less. What we’ll find is when we look at the search results, the competition is less competitive. And it also is, for some of these, a chance for blog items to actually get ranked in the search results. So if you’re writing a blog, for example, about new product launch plan that may get onto Google page 1 and try keep a link to your website.

In summary, we all want to go for the most high-volume searches, and that’s always the long-term plan that we want to for those big searches like event management companies. But with that, it becomes more competition, so it’s much harder to get on page 1. It’ll take longer. So in the more short to medium term, it’s definitely worth looking at trying to go for some of those event niches that event management companies do that have less searches but also less competition. So it’ll be quicker to get to page 1.

I hope that helps. If you’ve got any questions, please let me know. Thank you.

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