Now Is the Time to go Secure (HTTPS) – This is Why

Transcript from Video:

Hi, I’m Geoff from Leapfrog Internet Marketing. This is an explanation why I feel now is the time to go secure with your website.

So, when the Internet was born, all websites were HTTP, there was no S after the P, and they looked like this. And then back in 2014, Google was aware that cyber security was becoming more of an issue and they were concerned about the web not being secure. And they made going HTTPS by adding an SSL security certificate a very small ranking factor, so it helped your rankings in some way. So this is where you put the certificate on, and then on each and every page on the website, it’s HTTPS.

Now, since then, there has been a slight uptick and probably maybe under 5% of the web is now secure. But Google wants to now up the ante and force more and more people to make their websites secure. And what they’re now doing is in Google Chrome, which is the most popular browser that people use in the UK, if they come on to a website that collects credit card details or secure information, you’ll get this kind of sign here saying “not secure.”

Now, clearly, this is going to put off a lot of people that have come to your website. At the moment it’s only on pages that collect secure information like credit cards, but my prediction is by the end of the year it’s going to be on all websites. And I feel the next stage after that is actually going back one step to the Google search results, much like Google put a marker saying mobile-friendly or not about two or three years ago, they’ll put something about secure or not secure in the search results.

And so it’s almost irrelevant whether or not putting a security certificate on your website helps your SEO. You should just do it because you don’t want to scare your potential clients. I hope that answers any questions. If you’ve got any questions, let me know.

Where Do I Want My Customers to Leave Reviews?

Transcript from Video:

Hi. I’m Geoff from Leapfrog Internet Marketing. This answers the question:

  • where do I want my customers to leave reviews?

In the previous article, we looked at how clients leaving reviews indirectly helps your search engine optimisation. But where should they leave those reviews?

First off, you should really search for your brand on Google. So this is Leapfrog Internet Marketing. And ask your clients to then send them the URL link and ask them to leave your review on your Google+ page – this bit on the right. But you should also use this to work out where your clients might be. Google is almost telling you where your clients might be. So for this, there’s a local network called Fleet Business Network. Awesome to be on something like that as that pops up for your brand search.

And then things like LinkedIn and say Yell and ask them to leave a review say on Yell. And LinkedIn is particularly appropriate for B2B. You can’t actually leave a review for a company, but you can ask them to at least follow you, for example.

Another way will be to ask them on your Facebook company page for a review. And also, bear in mind you can’t currently leave reviews on Twitter. So really, it’s down to first and foremost your Google page. But of course somebody needs a Gmail account or Google Apps account to leave a review. So that’s when you need to offer alternatives that help your search engine optimisation online such as local directories, national directories, and probably Facebook.

So that really answers the question where do I want my customers to leave reviews. Thank you.

My Event Management Blog: What should I write about?

Transcript from Video

Hi, I’m Geoff from Leapfrog. You’ve got an event management blog. You know you need to write content on it regularly. But this is trying to answer the question – what do you actually write that will benefit your website rankings and traffic?

Looking at the keyword research around event management, we have the main terms with the big volumes like event management companies etc. But really, those are what the main landing pages and home page on the website that should be optimized. But scattered within that search – and these are monthly searches in U.K. – is content that could be turned into blog posts.

For example, a potential client may be thinking about doing the event management for an event themselves. And hopefully, once they read your blog post on, say, an event management plan, top tips, or event management tips, or event plan template, they may then realize that they really need to leave it to the experts. And then they’ll make an enquiry.So there are some ideas around that.

If we go into event niches, for example, product launch venues, as an event management company, you’re going to use venues all the time. You could write a top 10 list for one suitable for product launches. Fun corporate events, there could be all sorts of ideas. You could put a big list in there.

And the great thing about this is for key terms like event management companies, the keyword difficulty is going to be quite high. So in this case, it’s 40 percent. But if you go for some of those blog content items like event management plan template and product launch venues, this one is 33 percent and that one is about 30 percent when I look. So it’s much easier to get on page 1 for some of these terms. So it’s a great way of using your blog to get onto page 1 for terms that are much less competitive.

I hope that helps. If you’ve got any questions about your SEO for event management, then please get in touch.

SEO for Event Management: What keywords should I target?

Transcript from Video

Hi, I’m Geoff from Leapfrog Internet Marketing, and this is my look at SEO for event management. So you’ve got an event management company. You’ve got a website. What keywords do you need to be targeting in natural search results on Google?

If we look at the main volume searches in the U.K., we’ve got things like event management companies, event management companies London, and some big volume searches, 1300 a month for event management company. And those are great volume searches. But obviously, with volume searches comes competition. So those keywords are definitely worth targeting. But maybe in case if the website is fairly new, it’s not maybe as competitive as the competition, it might be worth going for some of the niches that you offer in event management.

So what we’ll find with event niches is, for example, new product launch, corporate event management or live event management, product launch event management. The volumes are much less. What we’ll find is when we look at the search results, the competition is less competitive. And it also is, for some of these, a chance for blog items to actually get ranked in the search results. So if you’re writing a blog, for example, about new product launch plan that may get onto Google page 1 and try keep a link to your website.

In summary, we all want to go for the most high-volume searches, and that’s always the long-term plan that we want to for those big searches like event management companies. But with that, it becomes more competition, so it’s much harder to get on page 1. It’ll take longer. So in the more short to medium term, it’s definitely worth looking at trying to go for some of those event niches that event management companies do that have less searches but also less competition. So it’ll be quicker to get to page 1.

I hope that helps. If you’ve got any questions, please let me know. Thank you.

Infographic: Cultivating Business from Websites

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infographic on cultivating business from websites as presented at Fleet Business Group by Michelle Williams and Steve Manning

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